How Important Are Online Reviews?
Online reviews are super important. Here are some stats that show just how much they matter:
- 90% of people read reviews before visiting a business.
- 88% of people trust online reviews as much as personal recommendations.
- Customers spend 31% more on businesses with excellent reviews.
Looks like online reviews are really important, right?
A bad review can be scary. But not all reviews are bad! People write reviews based on their experience with your business. One day, you might get a 5-star review praising your great customer service. The next day, a 1-star review might come in. That’s why it’s so important to keep track of what people say about your brand online.
With so many review sites out there, it’s hard to keep up. That’s where IntelliShop’s InSocial® comes in. It’s a tool that helps you see what people are saying about your business.
InSocial® helps you manage your online reputation by:
- Monitoring 50+ social media and review sites.
- Reporting how people rate your business and how your team responds.
- Showing you which sites don’t have your business listed yet.
- Making sure your business information is correct everywhere online.
- Letting you choose which locations to monitor.
- Offering unlimited manager access at no extra cost.
For most shoppers, the customer experience begins and ends with online reviews. Whether customers are looking for a new restaurant, hotel, airlines, hospital or any retail product, reviews and profile information affect their purchasing decisions.
Contact the customer experience experts at Incognito Mystery Shopping today for more information on one of our newest programs, InSocial®.