Mystery Shopping · CX Intelligence · MSPA Certified

The unseen expertise. We become your customer. Every moment, scored.

Discover the unseen with Incognito
Our expertise

Three practices. One discipline.

Each practice is run by people who worked inside the industry before they audited it. Choose yours and see exactly how we shop it.

The difference

What your guests feel, you finally see.

Your reports tell you what happened on paper. We show you what your customers actually lived.

A calm hotel suite interior, the kind of moment INCOG times and traces Reviews arrive weeks lateEvery moment timed and traced
A guest environment where sentiment is captured in the customer's own words Scores move without a whySentiment in their own words
A chef mid-service under warm light, the best people recognised by name Teams coached on anecdoteYour best people, named
An evaluator's notebook and glasses, evidence behind every score Standards slip unseenEvidence attached to every score
Why INCOG

Built by operators, not analysts.

We come from inside the industries we shop: hotels, food and beverage, aviation and real estate, with 10 to 14 years each on the floor. We have run pre-openings, witnessed inspections first-hand, and held the standards we now audit. One of the only firms in the region actually backed by operators.

We ran these floors before we audited them.

MSPA CertifiedGDPR CompliantDubai · UAE
The years behind the reportcareer operators
Hotelier · front office & F&B14 years
Pre-openingsBrand standardsAudit programmes
Hospitality operator · rooms & guest relations12 years
Five-star floorsLQA & BSA fluencyQuality leadership
CX auditor · aviation & service design10 years
Network auditsEvaluator trainingEvidence method
52
Countries evaluated
84
Cities worldwide
43+
Client brands served
1,350+
Trained evaluators
One method, every industry

Unseen on the day. Undeniable in the report.

Step 01

Deploy

Career professionals and MSPA-certified evaluators, matched to a realistic persona. Not form-fillers.

Step 02

Live it

The whole journey as your customer lives it: every greeting, timing and detail captured as it happens.

Step 03

Prove it

Timestamped recordings, photography and measured timings, weighted against your own standards.

Step 04

Act

A verified report in 3 to 5 days, 24 hours for aviation, on a live dashboard your team can act on.

Request a proposal

See your business through the eyes of your most discerning customer.

Confidential and without obligation. Tell us what you run; we will show you what your customers receive.

Which experience do you run?

Tell us about your business

A short brief, straight to the practice team that fits. We reply within one business day.

Confidential & without obligation. Your brief goes straight to our team.

Thank you. Your brief is in.

Our team has it and we'll be in touch within one business day.