The Power of Mystery Shopping in Saudi Arabia
Saudi Arabia is making big strides in improving customer service, and mystery shopping is playing a key role. The National Center for Performance Measurement, known as Adaa, has launched a new program to check the quality of services provided by government offices. This initiative will help improve customer experiences across different industries, including airlines, hotels, real estate, restaurants, retail, and automobiles.
What is Mystery Shopping?
Mystery shopping is a way to measure customer service. A mystery shopper visits a service center, observes everything, and then reports on their experience. They look at things like:
✔️ How ready the facility is
✔️ How well employees perform
✔️ How clear the procedures are
The goal is to find ways to improve services and make them more efficient.
Adaa’s Mystery Shopping Program
Adaa is an independent government organization that reports to the Crown Prince of Saudi Arabia. Their new mystery shopper program is part of a bigger effort to improve the country’s public services as part of Vision 2030.
With this program, trained professionals will visit government offices and assess the quality of services provided to citizens, residents, visitors, and investors. Their feedback will help government leaders make better decisions to improve public services.
The Future of Performance Measurement
Adaa is also launching a mobile app that will let people rate services instantly. This will give real-time feedback and help government offices quickly identify areas for improvement.
By promoting a culture of performance measurement, Saudi Arabia aims to create a more customer-focused environment. The mystery shopping program is an important step in making sure people get the best service possible.
How Incognito Mystery Shopping Consultancy Can Help
At Incognito Mystery Shopping Consultancy, we help businesses in airlines, hotels, real estate, restaurants, retail, and automobiles improve their customer service. Our trained mystery shoppers provide real insights, helping businesses enhance their services and build strong customer relationships.
As Saudi Arabia continues to grow, companies that focus on quality service will stand out. Mystery shopping is the key to delivering excellence and staying ahead in a competitive market.
Saudi Arabia launches ‘Mystery Shopper’ program to boost performance
