Real Estate Mystery Shopping Program

Become a certified mystery shopper and help evaluate Dubai's real estate service standards

How It Works

1

Review Training

Complete our comprehensive training program to understand evaluation criteria and best practices

2

Pass Assessment

Score 75% or higher on the aptitude assessment to qualify as a mystery shopper

3

Receive Scenario

Get your assignment with exact timing - be available and stick to your investor persona

4

Record & Evaluate

Receive the broker's call, record the interaction, and assess their performance

5

Submit Report

Complete the evaluation questionnaire and submit within 48 hours

6

7-Day Follow-up

We contact you on day 7 for integrity assessment and audit closure

πŸ’³ Payment Information

All reimbursements are transferred on the last working day of each month

Update your bank details: View Instructions β†’

1 / 11

Program Overview

Mission Statement

As a mystery shopper, you will pose as a genuine property buyer to evaluate the quality of service, professionalism, and integrity of real estate brokers in Dubai.

🎯 Your Role

Act as an interested property buyer with genuine investment intentions

πŸ“Š Key Metrics

Evaluate service quality, knowledge, sales approach, and integrity

⏱️ Timeline

Initial contact + 7-day integrity assessment period

πŸ“ Deliverables

Detailed evaluation report with recorded interactions

2 / 11

Mystery Shopping Process Workflow

Step 1: Preparation

Receive scenario details, property link, and timing instructions

Step 2: Initial Contact

Click provided link and express interest at designated time

Step 3: Broker Call

Receive and record incoming call, engage naturally

Step 4: WhatsApp Follow-up

Continue conversation, receive property details

Step 5: Assessment

Complete evaluation based on interaction quality

Step 6: Integrity Monitoring

7-day monitoring for unauthorized contact

3 / 11

Pre-Audit Preparation

Essential Dubai Real Estate Knowledge

ROI (Return on Investment) Expected annual rental income as percentage of property price (typically 5-8% in Dubai)
Golden Visa Long-term UAE residency (5-10 years) available for property investors (minimum AED 2 million)
Freehold vs Leasehold Freehold: Full ownership rights | Leasehold: Limited term ownership (typically 99 years)
Service Charges Annual maintenance fees for common areas (typically AED 10-25 per sq ft)
DLD (Dubai Land Department) Government authority managing all real estate transactions
Off-Plan Property Properties sold before construction completion, often with payment plans
Remember: You don't need to be an expert, but understanding these terms helps you appear as a genuine, informed buyer.
4 / 11

Developing Your Buyer Persona

Creating a Believable "Hot Client" Profile

Key Characteristics:

  • Urgency: Express time-sensitive interest (relocating soon, investment opportunity)
  • Capability: Demonstrate financial readiness without being specific
  • Knowledge: Show basic understanding but eagerness to learn more
  • Decisiveness: Appear ready to move forward with the right property
1 Opening Statement Example:
"I saw your property listing online and I'm very interested. I'm looking to invest/relocate to Dubai soon and this seems to match what I'm looking for."
2 Key Questions to Ask:
β€’ What's the expected ROI on this property?
β€’ Are there any payment plans available?
β€’ What are the service charges?
β€’ Is this eligible for Golden Visa?
β€’ What's the handover date? (for off-plan)
β€’ Are there similar units available?
⚠️ Critical: Maintain consistent persona throughout all interactions. Any inconsistency may compromise the evaluation.
5 / 11

Evaluation Criteria

πŸ“ž Customer Service

  • Response time (within 10 min?)
  • Professional greeting
  • Courtesy and patience
  • Active listening skills
  • Follow-up commitment

πŸ“š Market Knowledge

  • Property details accuracy
  • Area knowledge
  • Investment insights
  • Legal requirements understanding
  • Market trends awareness

πŸ’Ό Sales Skills

  • Needs identification
  • Solution matching
  • Objection handling
  • Closing techniques
  • Pressure tactics (negative if present)

βš™οΈ Operational Efficiency

  • Information organization
  • Documentation provided
  • Process clarity
  • Technology utilization
  • Time management

πŸ”’ Integrity Assessment (Most Critical)

7-Day Monitoring Period: Document ANY contact from other brokers/companies not affiliated with the original broker. This indicates potential data sharing breach.

6 / 11

Recording & Documentation Requirements

Mandatory Documentation

1 Call Recording
β€’ Use approved recording app before answering
β€’ Ensure clear audio quality
β€’ Save with format: Date_Time_BrokerID
β€’ Remember: You don't know who's calling - act naturally surprised
2 WhatsApp Conversations
β€’ Screenshot all message exchanges
β€’ Save all received documents/brochures
β€’ Document response times
β€’ Respond naturally with 30-60 min delays
3 Initial Evaluation (Same Day)
β€’ Complete service quality assessment
β€’ Rate market knowledge and sales skills
β€’ Document operational efficiency
β€’ Submit without integrity section initially
4 Integrity Monitoring (7 Days)
β€’ Monitor for ANY unauthorized contact
β€’ IMMEDIATELY report any breach to Incognito
β€’ Keep detailed log: Date, Time, Company, Contact method
β€’ Scheduler will contact you on Day 7 for final integrity assessment
⚠️ Integrity Breach Protocol: If you receive ANY contact from another broker/company about the same property inquiry, report it IMMEDIATELY to Incognito - don't wait for the 7-day check-in. This is critical evidence that must be documented in real-time.
7 / 11

Acting Like a Real Client

Behavioral Authenticity Guidelines

βœ“ Natural Behaviors

  • Take 30-60 minutes to respond to WhatsApp
  • Sometimes respond briefly: "Ok", "Thanks"
  • Occasionally miss calls and call back later
  • Ask for time to "discuss with spouse"
  • Show busy schedule
  • Request information to be resent
  • Express comparison shopping naturally
  • Have changing priorities
  • Sometimes go quiet for a day

βœ— Suspicious Behaviors

  • Responding instantly to every message
  • Being available 24/7 without fail
  • Knowing broker's name before introduction
  • Reading scenario details verbatim
  • Being overly formal or scripted
  • Never showing uncertainty
  • Accepting everything without questions
  • Being too perfect a client
  • Never showing typical buyer concerns

⚠️ Critical Mistakes to Avoid

1. NEVER say: "I'm expecting a call from [Broker Name]" - You don't know who will call you!

2. Scenario Usage: The scenario is a GUIDELINE only. Speak naturally in your own words.

3. Over-preparation: Real clients need time to think and check with partners.

4. Being Too Available: Real clients have lives - don't be available 24/7.

8 / 11

Essential Investor Questions

Questions Real Dubai Property Investors Ask

πŸ’° Financial Questions

  • "What's the current rental yield?"
  • "Service charges disputes?"
  • "Occupancy rate in building?"
  • "Last 3 years' service charges?"
  • "Typical appreciation rate?"
  • "Bulk purchase discounts?"

πŸ“‹ Due Diligence

  • "Developer track record?"
  • "Previous project delays?"
  • "Building fully sold?"
  • "Property management quality?"
  • "Major maintenance planned?"
  • "Building financials available?"

πŸ—οΈ Technical Questions

  • "Build quality assessment?"
  • "Known development issues?"
  • "Chiller free or not?"
  • "Parking included?"
  • "Renovation possibilities?"
  • "Snagging process?"

πŸ“ˆ Market Questions

  • "Rental demand here?"
  • "Typical tenant profile?"
  • "Upcoming developments?"
  • "Area comparisons?"
  • "Exit strategy options?"
  • "Historical sales data?"
Pro Tip: Mix basic and sophisticated questions. Being a "serious but learning" investor is perfectly authentic.
9 / 11

Mystery Shopping Best Practices

Do's and Don'ts for Successful Evaluation

βœ“ DO's

  • Listen more than speak (70/30 rule)
  • Ask open-ended questions
  • Show genuine enthusiasm
  • Take mental notes
  • Respond promptly to follow-ups
  • Maintain consistent story
  • Be polite and professional
  • Allow broker to lead
  • Express urgency appropriately
  • Document everything immediately

βœ— DON'Ts

  • Don't be overly aggressive
  • Don't reveal you're evaluating
  • Don't use fake contact details
  • Don't contradict yourself
  • Don't be unrealistic
  • Don't refuse all suggestions
  • Don't be completely silent
  • Don't test personal boundaries
  • Don't share evaluation
  • Don't be unprofessional
Golden Rule: Act exactly as a genuine high-intent buyer would act. Your goal is accurate assessment, not entrapment.
10 / 11

Handling Common Scenarios

Scenario Response Guidelines

Scenario 1: "What's your budget?"
Response: "I'm flexible for the right property. What options do you have in this development/area?"
Scenario 2: "When are you looking to buy?"
Response: "I'm ready to move quickly for the right property. I'd like to make a decision soon."
Scenario 3: "Have you seen other properties?"
Response: "I'm exploring a few options but your listing caught my attention. I'd like to know more."
Scenario 4: "Can we meet in person?"
Response: "I'd like to understand more details first. Can you send me the full information?"
Scenario 5: Broker asks for documents
Response: "I'll arrange those once I've decided on the property."
Important: Never provide actual personal documents or commit to actual purchases. Maintain professional boundaries.
11 / 11

Summary & Next Steps

Key Takeaways

  • Your Mission: Evaluate broker performance as a genuine prospective buyer
  • Timeline: Initial contact + 7-day integrity monitoring
  • Focus Areas: Service, Knowledge, Sales Skills, Efficiency, INTEGRITY
  • Documentation: Record all interactions, complete evaluations promptly
  • Professionalism: Maintain cover and ethical standards throughout

Pre-Audit Checklist

  • β˜‘ Recording app ready
  • β˜‘ Scenario reviewed
  • β˜‘ Persona prepared
  • β˜‘ Dubai RE terms understood
  • β˜‘ Evaluation form accessible
  • β˜‘ WhatsApp ready
  • β˜‘ 10-min callback window available
  • β˜‘ 7-day monitoring set

πŸŽ“ MANDATORY NEXT STEP

Complete the aptitude assessment to qualify as a mystery shopper

Mystery Shopper Aptitude Assessment

Instructions: Answer all 12 questions to qualify as a mystery shopper

Time: 10-15 minutes | Pass Score: 75% (9/12 correct)

Candidate Information