Have you ever been to a store and noticed that everything looks organized? That’s for a reason! This is achieved through a technique called planogram. It aids businesses in determining the optimal spots for products in order to maximize customer satisfaction and sales.
What Is A Planogram?
A planogram is a diagram that shows where various products in a store should be placed. It enables stores to arrange the items in a specific manner that will enhance the shopping experience. Large organizations such as airlines, automotive shops, hotels, and even restaurants use planograms to display their products and services optimally.
Why Is Planogram Important?
Improved Customer Service – Customers will find products more easily and will engage in more shopping activities. For instance, in a hotel, a restaurant gift shop, an airport duty-free store, etc if the place uses a good planogram they will never have problems locating displays and products.
Increased Revenue – Businesses are able to put popular items in the most visible places to ensure more sales. As an example, an automotive store could position car care kits on eye-catching displays so that as clients walk in they will easily notice them.
Reduced Waste – An intelligent planogram prevents the sale of newer item stocks until older stocks are sold. In the case of restaurants, it means that fresh food is consumed first to minimize waste.
How Different Planogram Users from various Industries Work
Aeronautics: Planograms are used in duty-free shops at airports, where they strategically place snacks, souvenirs, and travel kits in the most eye-catching areas.
Automobiles: Car dealerships and service centers arrange tools, automotive accessories, and products so that they can be found quickly.
Hospitality: Mini-bars and lobby kiosks put snacks and drinks in such a way as to maximize the impulse purchases of the guests.
Food: Buffets, and menu boards target selling techniques with planograms to showcase dishes that sell the most.
Mystery Shopping and Planogram Viewer
At Incognito Mystery Shopping, we assist companies with the effectiveness of their planograms. Our mystery buyers go to the shops, hotels, and restaurants and check whether the goods are merchandised properly and in a friendly manner.
Everyone understands that with regards to sales and customer satisfaction, there is no single answer, and the puzzle pieces are many. Want to know if there is something your business is doing wrong? Relax, Incognito Mystery Shopping will get it sorted for you.