In today’s highly competitive business environment, customer experience is no longer a differentiator—it is a necessity. Organizations across industries are continuously looking for reliable, ethical, and globally benchmarked ways to understand their customer journey. This is where mystery shopping plays a critical role, and this is also why Incognito Mystery Shopping Consultancy’s association with MSPA Asia holds immense value.
Why MSPA Is the Best in the World
The Mystery Shopping Professionals Association (MSPA) is widely recognized as the world’s leading authority in mystery shopping and customer experience research. With a global presence spanning multiple regions, MSPA sets the highest standards for professionalism, ethics, data integrity, and operational excellence in the industry.
MSPA Asia, as part of this global body, represents these world-class standards across the region. Its frameworks, guidelines, and continuous knowledge-sharing initiatives ensure that member organizations operate at a level that is internationally respected and trusted. Being associated with MSPA means aligning with the best practices recognized worldwide.
What This Association Means for Incognito
Incognito Mystery Shopping Consultancy is proud to be an active member of MSPA Asia, reinforcing our commitment to delivering mystery shopping programs that meet global benchmarks. This association ensures that our methodologies, shopper management processes, reporting structures, and ethical practices are aligned with the highest standards followed by leading mystery shopping companies around the world.
For our clients, this translates into:
Reliable and unbiased evaluations
Consistent and structured reporting
Actionable insights backed by global best practices
Programs designed to drive real improvement, not just scores
Driving Excellence Across Multiple Industries
Through our MSPA-aligned approach, Incognito has successfully supported organizations across a wide range of sectors, including aviation, hospitality, hotels, restaurants, retail, real estate, and theme parks. Our detailed analysis and insight-driven reporting have helped brands identify service gaps, improve frontline performance, and elevate overall customer experience.
The credibility that comes with MSPA membership also strengthens trust—both with our clients and with our mystery shoppers—ensuring transparency, fairness, and professionalism at every stage of the engagement.
A Commitment to Continuous Improvement
Being associated with the best mystery shopping organization in the world is not just a recognition; it is a responsibility. Incognito views this partnership as a continuous journey of learning, improvement, and innovation. Through MSPA Asia, we stay updated on global trends, evolving customer expectations, and advanced evaluation techniques, enabling us to deliver future-ready customer experience solutions.
Looking Ahead
Incognito Mystery Shopping Consultancy remains committed to raising customer service standards across the region by combining local market expertise with global MSPA best practices. Our association with MSPA Asia strengthens our mission to help businesses deliver exceptional experiences—consistently, ethically, and measurably.
As customer expectations continue to evolve, Incognito, alongside MSPA Asia, will continue to set benchmarks that truly define excellence in mystery shopping and customer experience research.