Saudi Arabia’s NEOM and The Red Sea projects are set to welcome several luxury hotels and resorts, including Sindalah, a luxury island in the Red Sea, and other properties by brands like Four Seasons, Marriott, and Hyatt, with some opening in 2024 and 2025.
Here’s a more detailed look at the hotels and resorts opening in these mega-projects:
• Sindalah:
NEOM’s Sindalah is a luxury island destination in the Red Sea, serving as the project’s “gateway to the Red Sea,” with 440 rooms, 88 villas, and 218 luxury serviced apartments.
• It features a marina, yacht club, and golf course.
• Designed by Luca Dini Design and Architecture.
• Jaumur:
Hyatt is set to open two hotels in NEOM’s Jaumur, including Park Hyatt Jaumur and Andaz Jaumur Marina.
• Oxagon:
YOTEL announced its first hotel in the Kingdom of Saudi Arabia will be in NEOM’s Oxagon, scheduled to open in 2025.
• Other NEOM Hotels:
• Raffles Hotel & Resorts is building a resort in NEOM slated to open in 2027.
• Marriott International plans to open a Ritz-Carlton Reserve there.
• General Hotel Management Ltd. intends to open The Chedi Trojena in 2026.
• Equinox Hotels plans to open two new destinations: one in NEOM and another at the AMAALA project.
• Kerten Hospitality is due to open an ultra-exclusive hotel in Al Ula called Cloud 7 and a house residence property in the futuristic Oxagon Project in NEOM.
The Red Sea Project
• Six Senses Southern Dunes: The first hotel to open in the Red Sea Giga Project.
• Four Seasons Resort Red Sea: A joint venture between Red Sea Global and Kingdom Holding Company (KHC).
• Shura Island: Home to 11 world-class resorts, luxury marinas, an 18-hole championship golf course, entertainment, restaurants, and leisure facilities set to open in 2025.
• Desert Rock Resort: A 64-key luxury hotel nestled between mountains, one of two inland resorts opening as part of phase one of The Red Sea destination.
• Shebara: A luxury resort with over-water villas in specially made pod-like steel orbs, opening in November 2024.
• Other Red Sea Hotels:
o Red Sea Global announced 19 luxury hotels in 2025.
o Red Sea Global is developing Turtle Bay Hotel for staff, contractors, and business guests.
Why Mystery Shopping Matters for These Hotels
With so many luxury hotels and resorts opening in Saudi Arabia’s NEOM and The Red Sea projects, giving guests a perfect experience is more important than ever. These hotels are built to offer world-class service — but how do they make sure every guest is truly happy?
This is where Incognito Mystery Shopping Consultancy plays a big role.
Incognito sends trained mystery shoppers to visit hotels, resorts, and restaurants just like regular guests. They check everything — from how friendly the staff is, to how clean the rooms are, to how fast the service is. Their secret visits help hotel owners find problems before real guests notice them.
For these new hotels in NEOM and The Red Sea, mystery shopping will help them become the best in customer service. It will help them meet the high standards expected from big brands like Four Seasons, Hyatt, Marriott, and more.
With Incognito Mystery Shopping Consultancy, hotels can build trust, improve service, and give every guest a 5-star experience — every time.